Governance is a process of steering coordinated activities among public, private and social players in the “tourism system” to make collaborations stronger and effective. Hence, tourism is a segment with activities that comprise of various direct and indirect interrelationships and linkages among different types of players and representatives coordinating in the making of leisure goods […]
Tourism and Governance Read Post »
Tourism Development at Global Level: Tourism Development at Global Level: Tourism is a multi-dimensional industry and a conglomeration of manifold projects, propositions, and initiatives. The interdisciplinary flavour of tourism makes it a complex industry. Tourism is interconnected with almost all the fields. The development taking place in the realm of global tourism has been fast
Development of Tourism at Global Level Read Post »
Marketing of tourism products or tourism products marketing is blending of three words. The first is tourism, second is product and the third is marketing. Tourism is travel for pleasure or business, also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists and the business of operating tours. The World
Marketing of Tourism Product Read Post »
During the recent past, all businesses have become highly competitive and the travel industry is no exception in this context. Such competition has compelled the travel agencies and tour operators to seek ways to become more efficient and profitable in this direction. Since the tourism product is not an independent product rather it is
Linkages and Integrations in Travel Business Read Post »
According to Airlines Reporting Corporation (1987), “a retail travel agency is defined as a business that performs the basic functions : quoting fares and rates, makes reservations, arranges travel tickets, books rooms, arranges travel documents, and acts on the behalf of tourism vendors.” Also, the Systems Analysis Research Corporation (SARC) (1967) opines that, “a travel
Wholesale and Retail Travel Agency Read Post »
Travel agency is responsible for organising travel. It in fact, is a travel consultant and organiser for the tourist. At the same time it provides a link to the suppliers of services with the tourists/travellers. Hence we can say that a travel agency is like a retail store, the uniqueness being that it acts
Functions of Travel Agency Read Post »
