Marketing of tourism products or tourism products marketing is blending of three words. The first is tourism, second is product and the third is marketing. Tourism is travel for pleasure or business, also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists and the business of operating tours. The World […]
Marketing of Tourism Product Read Post »
During the recent past, all businesses have become highly competitive and the travel industry is no exception in this context. Such competition has compelled the travel agencies and tour operators to seek ways to become more efficient and profitable in this direction. Since the tourism product is not an independent product rather it is
Linkages and Integrations in Travel Business Read Post »
According to Airlines Reporting Corporation (1987), “a retail travel agency is defined as a business that performs the basic functions : quoting fares and rates, makes reservations, arranges travel tickets, books rooms, arranges travel documents, and acts on the behalf of tourism vendors.” Also, the Systems Analysis Research Corporation (SARC) (1967) opines that, “a travel
Wholesale and Retail Travel Agency Read Post »
International Travel, Tourism and Hospitality organizations play a major role in advancing the development through the interests of the industry. They provide forums for discussions of common issues, lobby for industry causes, especially those which promote the industry’s interests, and allow members from different parts of the world to network and learn from one another.
Important global organizations in Tourism and Hospitality Read Post »
Travel agency is responsible for organising travel. It in fact, is a travel consultant and organiser for the tourist. At the same time it provides a link to the suppliers of services with the tourists/travellers. Hence we can say that a travel agency is like a retail store, the uniqueness being that it acts
Functions of Travel Agency Read Post »
Social and Cultural Impact of Tourism: Tourism industry in the 21st century is witnessing unprecedented growth and it catalyses social progress and cultural revival while acting as an engine for income and employment generation. Tourism is bringing great benefits to destinations world over and has become an instrument for poverty alleviation and sustainable development. Propoor tourism,
Social and Cultural Impact of Tourism Read Post »
