Types of Travel Agency: The travel agencies play a pivotal role in the tourism & hospitality Industry. Significantly, travel agency is a crucial constituent of the tourism & hospitality Industry. As a vital component of tourism industry, travel agency has faced many operational and managerial changes over recent years and needs to constantly evolve in […]
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Destination Branding: Every destination is different. Transforming the tourism destination into attractive brand is a relatively new concept. The various changes in the value system, for instance, in segmenting target groups, new dynamics of communication and media and orientation towards sustainability is to be revisited for establishing the brand. Since the beginning of the tourism,
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Destination positioning means creating a specific impression a few tourist spot within the minds of the tourist. Advertising features a major role in creating destination positioning for a specific tourist spot. When destination positioning is completed correctly with right advertising practices, it’ll definitely usher in more tourists to the target tourist destination.Spiritual people would like
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Cuisine tourism: Food constituents a vital portion of historical culture & heritage of a destination and country. Therefore, from the goals of sustainable tourism development (which is regarded as of prime importance for Tourism authorities like UNWTO) the preservation & progression of regional/domestic cuisine is required. Cuisine means the variety of foods & beverages. Every
DESTINATION IMAGE: The images of destinations contribute majorly in the destination choice of the tourists. “Image differentiates tourist destinations from each other and is an integral and influential part of the traveler’s decision process” (Baloglu and Brinberg, 1997). The intangibility of the destinations cannot be tested before purchase. A mental representation of an object or
Destination Development: The concept of tourism and the infrastructure has been introduced by people from other areas of the world. The practical aspects of the industry and the unique culture of hospitality and tourism have been brought from the specialized originating countries. The destinations & regions that have fulfilled those prospects have produced significant traffic
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